The weight loss advertisement and size zero campaigns has created the culture of thinness, self withdrawal, eating disorders, low self esteem and large profits at the expense of customers sheer anxiety. The commercials that we see regularly on television completely mislead the general population with their carefully chosen words, images and ideas of convincing the audience. Although it is required that all viewers must never take such advertisements and companies seriously, but that sadly is not the case. The weight loss industry and advertisements is an unethical business which has only promoted despair, anxiety and profiting at expense of it all.
There are a number of ethical issues involved in weight loss advertising which are supposed to be understood and addressed in order to curtail the harms these advertisements are causing in the minds and lives of millions of the watchers. Here are some of the ethical issues involved in weight loss advertising which has created havocs in lives of many.
One issues that has stuck out in recent times on the internet is the sale of shady weight loss products. Many sellers advertise products that simply don’t work as advertised. Some such as Garcinia Cambogia, which can be found at garciniacambogiaaustraliahq.com.au for example, do work but many sellers aren’t delivering the actual product. Why is it that even when the product is right do people working for this industry still act in shady ways? Do they actually set out to cripple their own businesses?
It has proposed by scientists all over the world that a large part of obesity and high weight is determined by the human genetics and also the social environment. However the weight control programs and advertisements hold the individual responsible for his body weight. This blaming the individual for something that is present in the genes raises false expectations in their minds resulting them to utter disappointment and failure. These advertisements which blame the people for their weight causes them hate themselves and starve their own bodies. No attention is given by these advertisements to the societal, genetic causes of obesity but the entire blame is put on the individual making him pressured. There is a need to acknowledge, understand and propagate the multiple factors which contribute to obesity and not just the ones which will enhance the profits of the companies by increasing sales.
Promoting the Size Zero Culture
Although it is a fact that large, obese people have a low mortality rate as compared to thin people yet it is not required that a person must be thin and size zero to be considered healthy. Advertisements manipulate the watchers into believing that physical health can be enhanced by weight loss and it is a cultural, social requirement to be thin. The advertisements are made in such a way that they deem the overweight people as socially unacceptable. Thin and healthy are equated through these advertisements ignoring the activity level, composition of diet, social ties, spiritual and emotional health etc.
Questionable Motives of Weight Loss Promoters
With the intense hype created by these advertisements to achieve thinness, the public becomes susceptible to new techniques of weight loss which are very harmful or only wastage of large sums of money. These profit motivated companies advertise their products such as thigh creams, food supplements and herbal remedies which can turn out to be harmful and totally useless. Many unproven inventions are advertised and tried on public, deriving large amounts of money for it and giving them with nothing but useless ways of losing weight. These weight loss promoters only seek profits and selling of their product which ends up in compelling them to make unreal advertisements posing illusory benefits of their products in losing weight.
These ethical issues involved in weight loss advertising greatly harm the general public health wise and pocket wise. These ethical challenges tied with the promotion of weight loss create wrong ideas and hopes in public, making them question their self worth and also unhappy, dissatisfied with their own personal appearance.